Starbucks Launches VIA Latte Drink Mixes In Retail

Starbucks Coffee Co. has launched Starbucks VIA® Lattes in Starbucks® stores across the U.S. and Canada.

“This winter, we invite customers to enjoy their favorite Starbucks moment, whether it’s the new Caramel Flan Latte or classic Caffè Latte personalized just the way they like it, or a delicious cup of Starbucks VIA® Latte when they can’t get to a Starbucks® store,” said Cliff Burrows, group president, Americas, Europe, Middle East and Africa (EMEA) and Teavana, in a prepared statement. “In 1984, we served our first handcrafted latte in Starbucks® stores. We are pleased to now offer a seasonal flavor of the original coffeehouse classic with Caramel Flan, while also adding the convenience of the beloved latte in the VIA format.”

Starbucks VIA® Vanilla Latte and Caffè Mocha make Lattes available instantly just by adding water.  

  • Starbucks VIA® Caffè Mocha: Inspired by the irresistible flavors of the handcrafted version, Starbucks® VIA Caffè Mocha is the perfect union of cocoa, Starbucks® coffee and natural dairy.
  • Starbucks VIA® Vanilla Latte: The much-loved Starbucks® Vanilla Latte inspired the creation of this everyday companion, featuring rich Starbucks® coffee, natural dairy and vanilla flavor.

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