Spindle, Inc. announced that it has closed its acquisition of substantially all of the assets of Los Angeles, Calif.-based Yowza!!, a leading provider of mobile couponing technology. As a result of the transaction, Spindle will integrate its MeNetwork mobile marketing services with the Yowza!! mobile couponing solution to deliver an end-to-end mobile commerce service. This new mobile commerce offering will address the evolving requirements of merchants, consumers and merchant services providers. The combined solution will have an existing user base of nearly 2 million consumer downloads, and approximately 95,000 merchant locations.
Spindle intends to retain the Yowza!! brand, and incorporate all MeNetwork services under the Yowza!! banner. The new service will allow merchants to manage customized marketing campaigns in a single interface and facilitate payment processing as an integrated service. For consumers, the platform delivers a wide range of features, including loyalty programs, electronic coupons, rebates and time and geography relevant offers as well as an electronic wallet, all of which are delivered to personal iOS and Android smartphones and tablets. As a result, consumers can easily find merchants, locate appropriate offers, build loyalty points and make purchases directly from a single app on their mobile device.
“We are delighted to complete the acquisition of Yowza!!, which positions Spindle as a mobile commerce provider that can take the merchant and the consumer from the discovery stage, through a variety of marketing and engagement activities, to transaction, all within a single app,” said Bill Clark, Spindle’s chief executive officer, in a prepared statement. “As a result, Spindle is ready to satisfy the growing demand for mobile commerce services from merchants, consumers and service providers. We believe that we offer a truly unique value proposition to all participants within the mobile commerce landscape.”
The new Yowza!! solution will deliver free, real-time coupons, offers, merchant discovery and payment services to consumers through its iOS and Android devices. Merchants can easily sign up for the Yowza!! service online, and use the service as a low-cost, secure and reliable portal to build relationships by sending valid offers to existing and potential customers.
