Study Finds Calorie Counts Won't Dissuade Consumers

A report by Carnegie Mellon University finds that calorie counts don't reduce food consumption in fast food restaurants and are therefore unlikely to do so in vending machines, according to Pittsburgh Business Times. The research, conducted by Associate Research Professor of Social and Decision Sciences, Julie Downs, revealed there was no interaction between the use of calorie recommendations and the pre-existing menu labels for McDonalds diners. Full article.

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