DS Waters of America, Inc, announced that it has entered into a strategic alliance agreement with Primo Water Corp. DS Waters will become the primary bottling and distribution partner in the U.S. for Primo® bottled water services in all territories. Primo will assume responsibility for DS Waters' current five-gallon retail exchange customers, including account management, billing and collections. It is anticipated that activities under the strategic alliance agreement will be phased in on a region-by-region basis.
"We are excited to partner with Primo Water as we leverage our core business competencies to create a first-class alliance in the bottled water industry," stated DS Waters' President and CEO Tom Harrington, in a prepared statement. "We believe this strategic alliance will help us gain increased bottling and distribution volume from Primo's existing retail business as we continue to provide customers with superior product quality and customer service."
"We are combining the strengths of two great companies," stated Primo's Chairman and CEO Billy Prim. "Primo has extensive knowledge of retail exchange while DS Waters has one of the largest bottling and distribution systems in the industry.”