Parks Coffee introduces several new 9-count OCS options to offer consumers a variety of choices.
Each 9-count box is composed of several different coffee flavors based on coffee type. The small boxes add visibility to the coffees and also give Parks Coffee customers the option to stock many kinds of coffee at once and offer employees freedom of choice with each brew. To help the customer select the coffees that would work best in their environment, each blend and roast in the Parks Coffee arsenal is assigned to a tier or category, each made with 100 percent Arabica coffee.
“Most of our competitors offer only large, bulk, 40-count cases of product. Hidden beneath the customers’ counters, these cases can take a month to be used up. That’s a whole month of drinking the same coffee, each and every day. So we had the idea to make the boxes smaller, keep the product fresher, give the box a bit of personality and bring it up to the countertop,” explained Parks Coffee Marketing Manager, Beth Seeber, in a prepared statement.
The crafted coffee line includes Sunny Side Up Breakfast Blend and Parks House Blend. The artisan blends line includes Papa’s Prime Roast, French Café and One Fritter Quitter. All single-origin coffees, such as Sweet Maria’s Colombian Supremo, All Nighter (Guatemala Antiqua), Tall, Dark & Colombian, Molten Lava Java (Sumatran) and Lei It On Me (10 percent Kona Blend) are found in the exotic and single origin line. The decaf line includes Sunny Side Up Breakfast Blend Decaf, Sweet Maria’s Colombian Supremo Decaf and Tall, Dark & Colombian Decaf. All coffees in the flavored collection are indulgent and rich in flavor, with no added calories, and include Southern Belle Pecan, Nutty Aunt Hazel, Eiffel Power, and Caramanilla Cream. Limited edition items in the seasonal coffees line are crafted to honor the spirit of each season, from French Toast (winter), Gimme S’More (spring), Jamaica Me Crazy (summer), Pumpkin Pie (fall) and Cookie-Doodle (holiday).
The launch of the Crowd Pleaser set-up is well under way, and available to all new and current Parks Coffee customers. Branding Manager Clay Parks said, “Crowd Pleaser is a way that we can have fun with the coffees that we love to roast, but our hope is that we get to broaden the coffee experience in each of our accounts.”