Digital Signage Expo (DSE) announced that it has scheduled David Kepron to keynote at DSE 2014 on Thursday, Feb. 13 at the Sands Expo and Convention Center in Las Vegas, Nev. Digital Signage Expo® 2014, co-located with the Digital Content Show, is scheduled for Feb. 11 to 13.
In his address entitled, “Creating Engaging Experiences in a Digitally Distracted World,” Kepron will explain how digital place-based media, handheld devices and emerging technologies are changing the way retailers, restaurateurs, hoteliers and other businesses need to communicate with their customers. He will speak to why making great experiences requires mindful choreography of both the medium and the message. He will explain why the relevancy of ‘place’ will reside with the customer, as people more actively participate in modifying their own experience, creating ‘chatter that matters’ because they’re helping create it.
Kepron will explain the best way to exploit these opportunities aided by a look at the neuroscience of engagement, which underlies behavioral motivation and how living in a digitally connected world impacts that pattern of decision-making.
Richard Lebovitz, editorial and education director of ExpoNation LLC, which produces DSE, said in a prepared statement, “David Kepron’s trained observation and ability to see larger concepts in design have been recognized by the display and design industry. Kepron’s perspectives will give attendees the opportunity to envision digital signage design solutions most conducive to engagement.”
As a retail design, merchandising and brand consultant, David Kepron draws on 25 years of work as an architect, artist and educator. His multidisciplinary approach to the design of shopping places focuses on understanding consumer behavior and the creation of relevant shopping experiences at the intersection of sociology, neuroscience and emerging digital technologies. Kepron has held roles as a professor of architecture and design for the MS Interior Design Program at Drexel University in Pennsylvania and the Laboratory Institute of Merchandising (L.I.M.) in New York, and he served as the director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore. He presently teaches a retail design studio at New York's Fashion Institute of Technology.
