Les Kollegian, CEO at Jacob Tyler, a full-service, brand communications agency, will present Nov. 6, 2013 at the Customer Engagement Technology World event at New York’s Javits Convention Center.
Entitled “Assembling the Omnichannel Dream Team: Building Continuity Through All Channels to Ensure Success,” Kollegian's presentation will discuss how companies currently engaging in omnichannel marketing can increase sales and strengthen both vendor and customer relationships.
“Omnichannel seems to be the new “buzzword” in 2013 and enterprise brands are now looking for something fundamentally different and a tangible heightened value from their consumer relationships. However, many of our clients don’t understand how important it is for both internal and external teams to to communicate effectively not only with each other, but about their brand,” said Kollegian in a prepared statement. “I’m looking forward to the presentation and providing some key takeaways about omnichannel customer strategies that will help them have a long-term and channel-agnostic approach to managing and optimizing these relationships.”
Kollegian holds a master’s degree in Communications Design from the University of Baltimore and has more than 20 years of experience building businesses with strategic integrated marketing campaigns. Kollegian is a current member of the American Institute of Graphic Arts, the American Advertising Federation and the Entrepreneurs Organization. He speaks regularly at design conferences and universities on the topics of web design, social marketing, creative strategy, branding and usability. His clients have ranged from start-up companies to Fortune 500 firms, including Sony, Intel, TED, Four Seasons Hotels, Sea World, Bridgepoint Education, Websense, Nuvasive, Upper Deck and Qualcomm.