Spindle, Inc. announced it is accelerating the deployment of its MeNetwork mobile marketing platform in Salt Lake City and Park City, Utah. First introduced in late September, Spindle has already onboarded more than 400 merchants between the two cities. The company expects the roster of local businesses signing on to MeNetwork to quickly escalate over the next 60 days.
“Salt Lake City and Park City are perfect locations for the MeNetwork service,” said Michael Stevens, executive vice president for marketing and innovation at Spindle, in a prepared statement. “Residents up and down the Wasatch Range are very tech- and mobile-savvy, and merchants in this region appreciate MeNetwork’s ability to establish real-time, one-on-one connections with consumers through their mobile devices. MeNetwork was designed for merchants to immediately drive customers through their doors with only a few minutes of work. That’s something that can’t be reproduced by other marketing and social networking platforms.”
MeNetwork is an intuitive app that connects users and merchants in a given geography, allowing merchants to deliver targeted content, offers, loyalty programs and promotions directly to consumers’ mobile devices based on location-based data and end-user preferences. Users can easily access reviews, product and service information, and special offers through the app’s consumer-facing interface. Merchants can optimize their campaigns according to detailed real-time analytical reports.
The MeNetwork service is currently in use by more than 6,000 merchants and 350,000 consumers in 85 cities across the U.S. Near-term expansion plans include Scottsdale and Tempe, Ariz., Portland, Ore. and Boulder, Colo.