Starbucks Announces Digital Gifting Program Through Twitter

Oct. 30, 2013

Starbucks announced a new “tweet-a-coffee” program aimed at sending virtual gift cards to users through Twitter, according to the Washington Post. The sender and recipient must both have a Twitter account. In addition, the sender must have a Starbucks account with credit card information included. The sender can then tweet a virtual cup of coffee or gift card to anyone on Twitter, redeemable by phone or through print-out.  Full article.

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