Campbell Soup Co. announced the appointment of Ümit Subasi to the role of president, Asia Pacific. In this role, Subasi will be responsible for Campbell’s Australian, Southeast Asian and Pacific operations, including “Arnott’s” biscuits and “Campbell’s” soup, stock and beverages.
Subasi will be based at Campbell Arnott’s regional headquarters in Sydney and will report to Luca Mignini, president of Campbell International. His appointment is effective Nov. 1, 2013.
Subasi has more than 20 years of experience in the global fast-moving consumer goods industry. Prior to joining Campbell, he was president, emerging markets and a member of the executive board of Beiersdorf AG, one of the world’s leading personal care companies. In this role, he was responsible for significantly expanding the company’s presence in emerging markets. During his tenure, he led strategy, implemented new operating models and delivered top-line growth for brands such as “Nivea” across Latin America, India, Africa, Russia and the Commonwealth of Independent States (CIS) and the Middle East.
Subasi began his career with SC Johnson in 1993 and held increasingly senior general management positions in both developed and developing markets. During his 17-year tenure, he provided broad commercial leadership for the company’s brands in such countries as Germany, Romania, Russia, CIS and Turkey. He possesses extensive experience in turning around businesses, expanding distribution, creating sales strategies and establishing new operations in emerging economies.
Subasi holds a degree in Business Administration from the Anadolu University in Turkey and in 1997 he completed the Euro Executive Post-Graduate Program at INSEAD in Paris.
Subasi succeeds Gareth Edgecombe, who joined Campbell in 2011. Edgecombe departs a few months short of his three-year term after successfully spearheading a growth plan for Campbell’s Asia Pacific business and setting the team on their course.