Nuzee, Inc. announced the launch of Coffee Blenders™, a new and innovative family of functional K-Cup® compatible coffee portion packs. Nuzee hopes to tap into the growing single serve coffee trend combined with added health and wellness benefits. This will be the first family of single serve functional coffee beverages, according to the release.
"We are excited to launch the first-ever line of premium coffee with functional benefits in K-Cup compatible portion packs," said Craig Hagopian, president and CEO of Nuzee, in a prepared statement. "Coffee Blenders bridges two powerful mega markets. One market is the coffee enthusiast that values convenience and quality through single serve coffee machines. The second is the growing health & wellness market which is estimated at more than $50 billion. Combined, these two markets provide the opportunity for Coffee Blenders to be the leader in functional coffee beverages."
Coffee Blenders' family of functional coffees blends fresh roasted premium coffee with research proven, functional nutrients and seals this blend fresh in a K-Cup compatible portion pack, reports Nuzee. Tapping in to the Health and Wellness Market, Nuzee hopes Coffee Blenders will meet the consumer's growing demands of beverages with additional nutritional benefits. Coffee Blenders is currently ramping up production and will begin shipping nationwide in the fourth quarter of 2013.
