America's non-alcoholic beverage industry, the American Beverage Association (ABA), has joined First Lady Michelle Obama and the Partnership for a Healthier America, of which the First Lady serves as honorary chair, in supporting a new initiative designed to encourage Americans to stay hydrated by drinking water.
"We congratulate Mrs. Obama and PHA on its new initiative encouraging people to drink water," said ABA President and CEO Susan Neely, in a prepared statement. "Staying hydrated is important to staying in balance, and bottled water provides people with a convenient and popular choice. By supporting this new initiative, our industry is once again leading with meaningful ways to achieve a balanced lifestyle."
According to ABA, the beverage industry – whose leading companies include The Coca-Cola Company, Dr Pepper Snapple Group, Nestlé Waters North America and PepsiCo – makes a wide variety of beverages including bottled water. Whether spring, purified, mineral, artesian or sparkling, bottled water provides people with a choice that is both convenient and portable.
ABA member companies that offer bottled water brands such as Aquafina, DASANI and Nestlé Pure Life®, will support the PHA's water initiative by promoting its water drop logo in a variety of ways. This may include placement on bottled water packaging and company trucks, as well as in advertising and through social media, reaching hundreds of millions of people throughout the country.
Moreover, ABA will support the initiative through its digital and social media platforms, including on its Website, blog and Facebook and Twitter feeds. The ABA Website also will provide a link to the water initiative Website.