Mondelez International has signed a global partnership with Twitter to deliver real-time marketing solutions that will allow Twitter teams in the U.S., Brazil, India, and the U.K. to collaborate with local marketers and leverage Twitter's analytics capabilities. The partnership aims to align the teams more closely on a global level to operate in real-time across all markets.
"Our recent real-time marketing activities across brands like Oreo, Cadbury Dairy Milk, Wheat Thins and Trident have shown tremendous promise. We truly believe that real-time engagement can drive business growth," said Bonin Bough, vice president of global media and consumer engagement at Mondelez International, in a prepared statement. "The partnership with Twitter will allow us to take our capabilities to the next level in terms of analytics, instant engagement and global scale and be on the forefront of real-time innovation."
"With a rapid consumer shift toward mobile usage, companies must plan for the moment to ensure their brands remain relevant and in touch with the interests of consumers," said Adam Bain, president of global revenue at Twitter. "Mondelez International continues to be one of the pioneers in live marketing, and we are thrilled to partner with their brand teams across the world."
The partnership is brokered in conjunction with Starcom MediaVest.
