The Atkinson Candy Co. reformulated the Sophie Mae Peanut Brittle recipe to include more peanuts and less corn syrup than competitive products, while also cutting out trans fats, gluten, additives, and other unnatural ingredients. The product is also vegan-friendly and cholesterol-free.
“She’s back and ready to do business,” said Joe Picariello, Atkinson’s business development director, in a prepared statement.
The product comes with more convenient packaging and a format tailored for on-the-go consumers. New Sophie Mae Peanut Brittle Bites are 2x2-inch brittle squares that are thicker than traditional brittle pieces and dense with peanuts. The Brittle Bites will be available in theater boxes and peg bags, two of the most popular packaging formats available in the vending and micro market channel.
Sophie Mae Peanut Brittle Bites 3.4-ounce theater boxes and 4-ounce peg bags ship in 12 count cases and have a suggested retail price range of $1.29 to $1.49.