Hormel Foods introduces Hormel® REV® wraps; a protein-rich snack providing sustained, real energy to keep snackers fueled longer. Adding to the Hormel Foods portfolio of convenient and quality products, Hormel® REV® wraps are made with real meat and cheese and contain 15 grams of protein or more, making them a smart alternative to empty calorie snacks, according to the release.
“With snacking now known as the fourth meal occasion, the launch of Hormel® REV® wraps continues our efforts to bring a unique and convenient meat-based protein into this fast growing category,” said Steven J. Venenga, vice president of meat products marketing at Hormel Foods, in a prepared statement. “Our consumers told us they were interested in a protein-rich snack made with real ingredients that supports their families’ on- the-go lifestyle. To meet their need we employed our expertise in meat to create this new Hormel® REV® wraps product line.”
Hormel® REV® wraps come in single serve packages in eight varieties, including: Pepperoni Pizza, Ham and Cheese, Peppered Turkey, Meat Lovers Pizza, Italian Style Ham, Hot Peppered Ham, Italian Style and Spicy Italian Style. A three pack of Pepperoni Pizza is also available.
Hormel® REV® wraps key product highlights include:
Endurance: protein-rich to provide real sustaining energy;
Nutrition: made with real meat and cheese, an excellent source of protein and a good source of calcium;
Convenience: no preparation necessary, eaten hot or cold and designed to be hand-held and portable; and
Flavorful: classic deli combinations geared towards teens, as well as new, bold flavors for variety
Awareness for Hormel® REV® wraps is being driven through a multi-media advertising campaign starting in August. Created by BBDO Proximity Minn., the campaign is based on the insight that teens have endless passion for what they love to do and that the drive and determination that motivates them to achieve more requires a lot of energy. The theme of the campaign is “For those who are hungry” and brings to life a dual meaning of “hungry.” The campaign depicts the hunger teens have for pursuing their passions from athletics to academics and everything in between, and communicates how Hormel® REV® wraps provide the sustaining energy they need to fuel their journey. The multi-channel plan was developed by PHD Minneapolis and includes television, print and social media.