Apriva just announced that Patricia Heit, director of VAR services, will participate in a panel session on point-of-sale technology at the M2M Evolution conference, collocated with ITEXPO. The event is scheduled for August 26 to 29 at the Mandalay Bay Hotel in Las Vegas, Nev. Heit’s panel, “Consumer Focused M2M Solutions,” will take place on August 27, at 12:45 pm. Collocated with Technology Market Corporation’s (TMC) ITEXPO conference and exhibition, M2M Evolution is the nation’s largest event dedicated to M2M technology.
“The machine-to-machine sector is certainly one of the fastest growing segments in retail, and without a doubt, the ability to accept payment through these devices is a critical component for many merchants,” said Stacey Finley Tappin, Apriva’s vice president for sales and marketing, in a prepared statement. “M2M Evolution gives us an opportunity to share our experiences and vision with various participants in the M2M ecosystem, as well as a chance to learn about new offerings that are expected to serve this exploding market.”
In her session, Heit will discuss how payments integrate with M2M technology in a consumer-centric environment. Among the topics that will be covered are payment presentation methods, security and data privacy, and integration with mobile marketing, analytics, and other services.
“We are delighted that Patricia Heit will join us in Las Vegas for M2M Evolution,” said Carl Ford, chief executive officer of Crossfire Media, and chairman of M2M Evolution. “Apriva is certainly one of the most respected brands in mobile commerce. We expect that the company’s unique experiences in providing payment processing services in an M2M environment will be of great interest to our audience.”