Marley Coffee announced that it’s signed a letter of intent to acquire the assets of Black Rock Beverage Services (BRB), a boutique coffee and food service provider, servicing the greater Denver, Colo. market. Alongside the equipment and truck in the deal, Marley Coffee will also absorb BRB’s employees. The purchase is part of a larger national strategy that the company is initially rolling out in its new hometown.
“I’ve been working with the Marley Coffee brand for the past 8 months,” said Jeff Krumtum owner of BRB, in a prepared statement. “Since adding Marley Coffee to our OCS and foodservice portfolio, I’ve been able to grow quickly and their brand has been an integral part of our sales strategy.”
“I met Jeff and his partner recently at NAMA and saw his passion for our brand,” said Rohan Marley, founder and chairman of Marley Coffee. “I asked him if he was willing to join our movement and help us replicate what he has been done on a national level.”
“Buying BRB makes sense both from a strategic and PnL perspective,” said Brent Toevs, CEO of Marley Coffee. “I have a passion for this part of the coffee industry and I believe the addition of BRB to our team and business will have a meaningful impact on our growth locally here in Denver. We are actively establishing and pursuing this model in other major metropolitan cities across North America where we have strong retail distribution. We’re starting to get into all of the major national grocery stores like Kroger’s and Safeway and we believe building up the coffee route channel will have a significant impact on our retail grocery business.”