NAMA recently announced the second annual National Coffee Service Month, which takes place during September. The month-long celebration, a milestone for this expanding segment, is a vehicle for operators to execute specially designed marketing and promotional efforts.
NAMA has provided members with a National Coffee Service Month tool kit featuring fun, turnkey programs they can use in their own trading areas. Additionally, the association is introducing new, fresh-brewed ideas this year to engage both NAMA members and consumers overall.
The two-pronged approach features a NAMA-member photo contest involving the Joe on the Job branding icon. Contest participants will be asked to submit photos of the “Joe” logo taken in office coffee settings. Photos will be featured throughout the coffee, tea and water (CTW) Website and social media channels. The grand prize, to be awarded at random from the names of all contest entries, is a complimentary badge for this year's CTW show in Nashville.
For consumers, NAMA will conduct multiple refreshment service-focused trivia and write-in contests hosted on the association’s Vend.Love.Win. Facebook page. Weekly winners, drawn at random, will be awarded coffee-related prizes with a grand prize of a Keurig machine.
From a national media perspective, the NAMA team will conduct strategic media outreach with the goal of highlighting the growth of the industry. Significant business information will be combined with consumer-friendly trends and trivia from coffee service.
“National Office Coffee Service month celebrates the industry and provides a great opportunity for coffee operators to promote what they do best,” said Dean Gilland, vice president of NAMA, in a prepared statement. “We’re hopeful with the new elements of this year’s National Coffee Service Month. We’ll continue to build the dialog with multiple target audiences and work to build the industry.”