Research and Markets recently announced the addition of the "Energy Drink Market in the US 2012-2016" report to its offering.
According to the “Energy Drink Market in the US 2012-2016,” one of the key trends currently being witnessed in the energy drinks market in the U.S. is the emergence of energy drinks with natural ingredients. For instance, energy drinks such as Scheckter's Organic Energy is a 100 percent organic energy drink. It contains organic ginkgo biloba, organic Brazilian guarana, organic ginseng, organic pomegranate juice, organic raw Brazilian coffee seed, organic lemon juice, organic elderberry, organic raw fair trade sugar, and natural spring water.
According to the report, one of the main drivers in this market is the rapid urbanization that is resulting in a fast-paced lifestyle. Given the fast-paced lifestyle and hectic schedules, the urban population is relying on energy drinks to give them instant energy.
Further, the report states that one of the main challenges in this market is the health concerns related to the ingredients used in energy drinks. In the last few years, research has been conducted on the ill effects caused by some ingredients used in energy drinks. As a result, consumers are skeptical about buying these products.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT (strengths, weaknesses, opportunities and threats) analysis of the key vendors.
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