NAMA and the NAMA Foundation have announced a partnership with STUDYLOGIC to provide NAMA members with valuable OCS market sizing and share data on a quarterly basis, beginning in September.
STUDYLOGIC, a market data provider for the foodservices and beverage industry, specializes in providing U.S. and local market data. Among its broad client portfolio in the OCS market, Mars Drinks has been a STUDYLOGIC client for years.
While Mars Drinks leverages STUDYLOGIC data and related findings to inform and validate proprietary strategies and brand positioning, they contend that even when removing brand specific findings from the equation, the data derived can provide key insights into OCS market health and opportunity.
It is for this reason that STUDYLOGIC and Mars Drinks have agreed to share access to this valuable data with NAMA and its members via Mars Drinks Founder Investor investment in NAMA’s 2012 to 2013 Positioning for Growth campaign.
According to Megan Trainer, strategic insights manager at Mars Drinks, “As a member of NAMA and vested partner of its foundation, Mars Drinks is thrilled to be able to share the valuable market data we have been receiving from STUDYLOGIC, with the entire NAMA membership base.”
As a result, the OCS Market Sizing Report will be among the first initiatives NAMA will roll out within the area of research, supporting its strategic plan to position the vending and refreshment services industry for growth. This report will be free to NAMA members and will be accessible via the NAMA Website. Additional information on timing and availability of the report will be announced via press release and the NAMA Website later this summer.
The data will include valuable information such as OCS share of hot drinks industry, comparative share of other formats (brew by pack; single serve; bean to cup; vending; traditional pour-over and others); OCS share of office site by size; growth of OCS drinks volume (year over year) and comparative growth of other channels (year over year).
“It is our belief that with this valuable market data and insights, NAMA operator and supplier members be better equipped to make informed decisions about where opportunities exist to expand their OCS offerings,” said Lindsey Nelson, executive director of the NAMA Foundation.
For members who desire a deeper analysis including competitive and brand-specific data, STUDYLOGIC is extending all NAMA members the special benefit of a 20 percent off standard and custom data package rates on valuable as a benefit of this partnership with NAMA.
NAMA members interested in learning more about the data package should contact STUDYLOGIC at firstname.lastname@example.org or 516-374-7883 ext. 111