Briggo Inc., an automated coffee retailer, announced that Scott McMartin and Tim Kern, two specialty coffee industry experts and former employees of Starbucks Coffee Co., will lead Briggo’s coffee sourcing, roasting, product quality and customer experience efforts. During their more than 40 combined years at Starbucks, McMartin and Kern, respectively, managed coffee sourcing and the customer experience, contributing to the company’s growth from a six-store Seattle coffee bean retailer to a global brand.
"Adding Scott and Tim to the Briggo team augments our coffee leadership from the origin to the cup," said Kevin Nater, president and CEO of Briggo, in a prepared statement. "Their remarkable expertise in specialty coffee enriches our seasoned team of executives who are focused on empowering people to create their perfect cup.“
McMartin joins Briggo as vice president of coffee strategy and operations and will lead the development of Briggo's coffee strategy, blending and roasting. An expert blender and taster, his experience includes establishing sourcing relationships and operations in 18 coffee-producing countries and hundreds of coffee farms in Latin America, Africa and the Asia-Pacific region.
Kern, Briggo’s director of coffee products and customer experience, will work closely with McMartin on coffee quality and product development and the Briggo customer experience, as well as marketing and promotion efforts. Drawing on his prior role of guiding thousands of baristas and customers through the coffee tasting experience, Kern will develop customer-focused training for Briggo personnel.