Kraft Merges Hot And Cold Beverages With Bev1 Brands

Kraft Foodservice is excited to announce the launch of Bev1 Brands, a platform that unifies the full portfolio of Kraft hot and cold beverage brands. From coffee brands to cold drinks, Bev1 Brands provides operators with everything they need to meet their demands including products, equipment, merchandising and service support.

The Bev1 Brands umbrella includes the following Kraft brands:

• CAPRI SUN

• COUNTRY TIME

• CRYSTAL LIGHT

• GENERAL FOODS INTERNATIONAL

• GEVALIA

• KOOL-AID

• MAXWELL HOUSE

• TANG

• TASSIMO PRO

• YUBAN

Bev1 Brands gives operators access to the National Equipment Center that provides support and service to qualifying accounts across the entire portfolio. The National Equipment Center will ensure equipment runs at peak efficiency with routine service updates and maintenance. Operators will also have access to 24-hour customer service representatives and a national network of approved service companies to ensure immediate solutions and complete support. 

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