AVT, Inc. recently announced that they have reached a deal with Neebo, Inc., beneficial owner of Nebraska Book Co., Inc. to provide Marley Coffee Automated Stores at college campus bookstores throughout the nation.
Neebo owns one of the largest collections of college bookstores in the country, with more than 200 locations, including many of the biggest and best known schools in the world. In one way or another, Neebo touches approximately 80 percent of the 15 million students attending institutions of higher education in the U.S.
According to Joe Menichiello, vice president of sales and marketing for Marley Coffee Stores, the Neebo deal is significant for a number of reasons. "The fastest growing segment of coffee drinkers are between the ages of 18 and 24, so having Marley Coffee Stores in college campuses provides a superb opportunity for AVT and our partners throughout the nation," he said in a prepared statement. "Additionally, Marley is an iconic brand – especially among the college age demographic, so we are very optimistic about the sales potential from these placements."
At least 40 Marley Coffee kiosks will be placed before the next semester begins in August. The majority of other Neebo college bookstores will be outfitted with Marley Coffee kiosks shortly thereafter.
"We have all the components in place for explosive growth," Menichiello stated. "A great brand, a superb delivery system, a product that is in demand, and now the nation's finest chain of college bookstores."