Bebida Beverage Co. (BeBevCo), a developer, manufacturer and marketer of liquid relaxation and energy products, announced that the company's flagship product will participate in a case study on a relaxation beverage being made available to inmates at the Laurel County Corrections facility in London, Ky.
This initiative represents a whole new and 'out of the box' sales opportunity devised by the company’s marketing and sales team, reports BeBevCo. Given the fact that alcohol and any form of stimulants such as energy drinks are prohibited in prison and correctional facilities, natural relaxation products are not prohibited and should show a significant positive effect in the prison population, according to the company.
Brian Weber, CEO of BeBevCo, said in a prepared statement, "There is no such thing as 'no market' for our relaxation products like KOMA Unwind and Relax 5. We will pursue this market at the state and federal level. There is no reason anyone working in a correctional facility would not want to oversee relaxed inmates. A relaxed inmate is a good inmate!"