VendingMarketWatch, the online site serving the vending, micro market and office coffee service industry, has launched a new online Buyer’s Guide. A resource for the vending, micro market and coffee service operator, the new buyer’s guide gives users the ability to the research industry companies and products anytime, anywhere and on any device. No special app needed even for a mobile device.
“It’s like nothing you’ve ever seen before,” said Eric Kammerzelt, vice president of technology, digital, at Cygnus, who was instrumental in creating the new concept for the Buyer’s Guide. Kammerzelt explains that content fills the entire screen and users can intuitively scroll through companies or products in similar categories.
Using responsive design, the site also determines what device or browser window size is being used and changes dimensions and navigation accordingly. All the features are accessible, from any device, including easy navigation, category browsing, advanced search options and the “Request More Information” button.
In addition to the new look and design, the categories have also been updated to better meet the needs of operators browsing the Buyer’s Guide. Companies and products fit into 12 top-line categories allowing for simpler browsing. The search field has been given prominent position with a white bar or a magnifying glass icon to make it easy and fast to find specific information.