Culligan International Co. announced it is participating in the "May Is Drinking Water Month" program for a fifth year as a sponsor. The initiative raises awareness of the importance of the best possible drinking water to a healthy lifestyle and as a key component in great-tasting food and beverages. May is Drinking Water Month complements other government- and association-sponsored events like the American Water Works Association's Drinking Water Week, from May 5 to 11, 2013, according to Culligan.
"May is Drinking Water Month is an ideal time for people to think about the water they consume, not just water in a glass or container, but in ice, coffee and other beverages, along with water used in cooking," said Marty Armstrong, Culligan's senior vice president of retail and marketing, in a prepared statement. "Great water is water people enjoy drinking and water that benefits them every day in many ways. As local water experts, we're excited that our Culligan dealers are ready to help with a wide variety of drinking water solutions that are customized to each individual's interests and needs."