Unilever Touts Tea As Having Unlimited Potential

April 30, 2013

Unilever executive vice president of global beverages, Winifred Hopf, spoke on behalf of tea at the Innobev Global Beverages Congress in Warsaw, Poland, according to Food Navigator. Hopf explained that tea is the hottest beverage in the global landscape, and that it has unlimited potential due to its natural ingredients and scientifically proven health and wellness benefits. Hopf estimated that the tea category is worth approximately 145 to 150 billion euro worldwide. Full article.