Parks Coffee, a family-owned office coffee service company, has released a new promotional video centering on its commitment to customers.
The three minute video features members of the Parks family and employees, sharing their thoughts on the importance of customer service in a competitive market. Clay Parks said in a prepared statement, “People have a lot of choices: they can go with a big guy, they can go with a small guy, or they can go with ProStar. But we know that they choose us because they know we’re going to be on time, we’re going to give them a fair deal, and we’re going to have people that they can trust in their accounts.”
The influence of this Parks family value has trickled down through the company. “We’re better because we’re customer service friendly," said Parks Coffee employee DeVon Mitchell. “Not only are we going to provide a service for you; we’re going to make sure that when we come to your place, we’re going to offer you more than what you asked for.”
Company founder and president Randy Parks added, “As it says on the side of our building, we really do ‘Strive for Our Customers’ Affection’.” This internal motto was painted on the side of the Parks Coffee main Dallas headquarters in 2009.