M&M’S® Brand Candies Presents The M&M’S® Chocolate Bar

Introducing the M&M’S® Chocolate Bar, made with the best quality, creamy, smooth milk chocolate and the colorful candy fun of the M&M’S® Brand, from Mars Chocolate North America.

With a suggested retail price of $1.09, the M&M’S® Chocolate Bar will be available in vending machines, and other stores starting in May 2013.

Consumers gave the product a thumbs up during new product development. M&M’S® Chocolate Bar earned 70 percent purchase interest and ranked top in performance across all other measures, including uniqueness and trial.