Seattle’s Best Coffee, featured brand within Starbucks Corp., recently announced 15 new locations will open in the Dallas-Fort Worth, Texas area, in 2013. Following the launch of the new drive-thru concept in Seattle last fall, Seattle’s Best Coffee marked Dallas-Fort Worth one of the fastest growing and most populous markets in the country, making it a prime location for multi-store expansion of 14 company-operated stores and one franchised location.
The new small footprint drive-thru-only locations are built for a large and growing audience of customers who are increasingly getting their coffee on-the-go. According to one survey, Dallasites eat out 70 percent more than the national average, creating a vast opportunity for Seattle’s Best Coffee to reach new customers who are in need of a coffee that fits their lifestyles, according to a Bundle.com May 2012 article about how America eats out.
“We believe that everyone deserves a great cup of coffee, even if they don’t have time to sit in a café,” said Frank Sica, vice president and general manager for Seattle’s Best Coffee, in a prepared statement. “That’s why we’re opening 15 new drive-thrus in Dallas that serve up our high-quality arabica coffee and a dashboard-friendly food menu. We’re offering a fast, friendly and delicious coffee experience that fits the lives of Dallas-area commuters.”
The soon-to-open Seattle’s Best Coffee drive-thrus will serve the new Seattle’s Best Coffee® menu of dashboard-friendly food choices including delicious coffee, dessert-inspired specialty coffee drinks, hearty egg sandwiches and pretzel melts, and sweet and savory handheld “Anytime Pies.” The Seattle’s Best Coffee drive-thru menu offers value to customers through coffee and food “Combos,” all priced under $5.