McKee Foods To Pay $27.5 Million For Hostess Drake's® Snack Cake Brand

Hostess Brands Inc. recently announced that the stalking horse bid submitted by McKee Foods Corp. for the Drake's® snack cake brand will be the bid presented for approval to the U.S. Bankruptcy Court as no other qualified bids were received for those assets.

McKee has agreed to pay $27.5 million for the Drake's® brand and certain equipment. Drake's products include Ring Dings, Yodels, Devil Dogs, Yankee Doodles, Sunny Doodles and Drake's Coffee Cake. The company will ask the U.S. Bankruptcy Court for the Southern District of New York to approve the transaction at a hearing on April 9.

Separately, Hostess Brands will proceed with an auction for its Sweetheart®, Eddy's®, Standish Farms®, and Grandma Emilie's® bread brands on March 15 after the company received additional qualified offers. United States Bakery, Inc., as the stalking horse bidder, has agreed to pay $30 million for the brands, four bakeries, and 14 depots, plus certain equipment.

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