Green Mountain Coffee Roasters, Inc. (GMCR) and Unilever North America announce the companies have reached an agreement to offer Lipton® hot and iced teas in K-Cup® and Vue® packs for Keurig® single cup brewing systems.
The new Lipton® K-Cup® and Vue® packs will be filled with Lipton's finest teas to create a delicious hot and iced tea experience with the ease and convenience of a Keurig® brewer. Lipton® K-Cup® and Vue® packs will be offered in a variety of channels in the U.S. and Canada beginning in summer 2013. The new teas will join GMCR's family of beverage brands available in the Keurig® brewing system, and Lipton® iced teas will become part of the company's Brew Over Ice collection, a line specially crafted to brew refreshing iced beverages with any Keurig® brewing system.
"We're happy to welcome Lipton — one of the world's great refreshment brands - to our family of Keurig Brewed® beverages," said Brian P. Kelley, GMCR president and CEO, in a prepared statement. "It's natural to think of Keurig® as being synonymous with coffee, and now consumers are also turning to their Keurig® brewing systems for the freshest tasting hot and iced tea, prepared simply and quickly at home and in the office. Our strategy to partner with world-class beverage brands like Lipton® further broadens the consumer choice in the Keurig® system and helps us meet a wide range of consumer taste and beverage preferences."
"Making Lipton® hot and iced teas available in the Keurig® system is an innovative, new way for us to offer Lipton® lovers a delicious, uplifting, and pleasurable tea drinking experience, and bring new fans to the Lipton® brand," said Alessandra Bellini, Unilever's vice president brand development, Refreshment North America. "We are working closely with GMCR to develop Lipton® K-Cup® and Vue® packs that are true to Lipton's promise of being one of the world's greatest refreshment brands."