GMCR Adds New Vue V500 At-Home Brewing System

Green Mountain Coffee Roasters, Inc., (GMCR) recently announced the addition of the Keurig® Vue® V500 to its family of Vue® brewing system models. Offering a smaller footprint and even lower price point in the series (SRP of $169.99), the new Vue® V500 combines Keurig® single serve simplicity with the popular customizable features of the Vue® series to deliver Keurig's® best cup to an even broader range of consumers.

First launched in February 2012, the premium Keurig® Vue® system allows users to customize the strength, size and temperature of each beverage. Paired with a variety of more than 60 coffee, tea and specialty beverage Vue® packs, including café-style beverages like lattes and cappuccinos, Vue® maintains the simplicity and convenience of the Keurig® K-Cup® single cup brewing system with added adjustable features, according to the company. In addition, Vue® packs can be recycled wherever polypropylene/#5 plastic is accepted, currently in approximately half of U.S. communities.

The new Vue® V500 will be available beginning April 2, 2013. The Vue® V500 brewer marks the third addition to the family of Keurig® Vue® at-home models, joining the Vue® V700 and V600 brewers. In September 2012, GMCR also launched its first Keurig® Vue® commercial model, the V1200 with innovative My Brew™ technology engineered by Keurig® to deliver an optimally prepared beverage to office users who might not be familiar with the Keurig® Vue® single cup brewing system by signaling the brewer to default to expertly selected settings for the chosen beverage based on a RFID (radio frequency identification) technology "recipe" tag.

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