ITO EN Celebrates Six Years With Whole Planet Foundation

ITO EN, makers of bottled green tea TEAS' TEA®, will mark its sixth year as a Supplier Alliance Partner of Whole Planet Foundation, a nonprofit organization established by Whole Foods Market to alleviate poverty through microcredit financing in developing countries.

Committed to supporting the mission of the Whole Planet Foundation, ITO EN is one of the original founding Supplier Alliance Partners of the foundation, launched in 2005. Formed by the entrepreneurial spirit of Whole Foods Market with Nobel Laureate Dr. Muhammad Yunus and Grameen Bank, the founding partners have pledged more $1.45 million dollars to the microentrepeneurs. This year's kick-off will begin Feb. 21 through March 2013.

"ITO EN is proud to continue to support the mission of the Whole Planet Foundation," Jim Hoagland, executive vice president at ITO EN (North America) INC said in a prepared statement. "Each year the in-store support and customer awareness of the program has grown, enabling the TEAS' TEA brand to have a bigger impact in alleviating poverty through microcredit."

TEAS' TEA is an all natural ready-to-drink tea, named from the Japanese expression Ocha no Naka No Ocha, simply meaning "The Tea of ALL Teas!" With thoughtful sourcing and meticulous brewing methods, TEAS' TEAS' proprietary filtration method reduces sediment creating a clean finish.