American Express Allows Purchases Via Twitter

American Express has announced a new social commerce experience that turns Twitter #hashtags into purchases. American Express card members who sync their eligible Cards at sync.americanexpress.com/twitter and tweet special #hashtags can buy American Express Gift Cards and products from Amazon, Sony, Urban Zen and Xbox 360. American Express' proprietary card cync technology powers the experience. Card Sync first launched on Twitter last March to deliver coupon-less savings to card members who tweet special offer #hashtags from merchants.

"Based on the initial success of Amex sync for offers, we know there is significant power in combining our assets with Twitter's platform to bring value to card members and merchants," Leslie Berland, senior vice president, digital partnerships and development at American Express said in a prepared statement. "Now, we're leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what's possible in the world of social commerce."

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