Pulse Secures Pacific Northwest Distributor

Pulse Beverage Corp., makers of PULSE® brand of functional beverages and Cabana™ 100 percent Natural Lemonade, announced that it has secured Odom Corp., a major wholesaler for the Pacific Northwest which includes territories in Oregon, Northern Idaho and Eastern and Western Washington State. Odom Corp. is a wholesale beverage distributor that has been family-owned and operated for more than 78 years and headquartered in Bellevue, Wash., serving an area of more than 12 million people.

"The Odom Corp. is the best in class beverage distributor for the Pacific Northwest,” Bob Yates, CEO of Pulse said in a prepared statement. “They are a key addition to our growing beverage distribution system as we head into our first quarter 2013 beverage product rollout into large grocery and convenience store chains. We have more than 7,500 stores to deliver to this quarter and Odom greatly assists us in reaching these stores in the Pacific Northwest."