Nestle Waters North America, the company that brings you Arrowhead® Mountain Spring Water, has agreed to a multi-year sponsorship in the Marathon's new category of Premier Partner – the highest level offered below title partnership. As such, Arrowhead will be featured on all of the Marathon's communications materials leading up to the March 17th race and in the race-day broadcast, while receiving extensive exposure on the course, including a branded mile dedicated solely to Arrowhead. The partnership also covers other LA Marathon properties including the LA Big 5K and the Santa Monica Classic.
"Arrowhead is proud to team up with the LA Marathon to be the official bottled water sponsor of this renowned road race event," said Angela Barile, Arrowhead brand marketing manager, in a prepared statement. "We're excited to be a premier partner for all participants in the upcoming LA Marathon and share in the runners' passion to be their very best."
The Premier Partner level of sponsorship is part of a new partnership structure recently launched by the LA Marathon that focuses on securing a select group of highly integrated partners. Race organizers are seeking to engage partners, like Arrowhead, who will help enhance the runner experience, elevate brand awareness and advance the sport of endurance running. Sponsors become affiliated with one of the largest organized races in the country, attracting marathoners from across the globe.
"This is an exciting development for us — we believe that this partnership with Arrowhead will greatly enhance our race, and benefit all of our runners, who rely so much on the water stations that come every mile," said LA Marathon Race Director Nick Curl. "The support of partners like Arrowhead enables us to provide an incredible experience for our runners and a world-class race."