Coca-Cola's Odwalla Redesigns Drink Packaging

Odwalla, owned by the Coca-Cola Co., announced plans to redesign its drink bottles to have less-cluttered labels and color coordinated caps, according to BevNet. Odwalla plans to have green caps for superfoods, red for fruit smoothies, blue for proteins, orange for juices, purple for quenchers and yellow for seasonal products. Reportedly, this is the first product package update in six years. Full article.

Loading