The Coca-Cola Co. is reinforcing its efforts to work together with American communities, business and government leaders to find meaningful solutions to the complex challenge of obesity.
A two-minute video, titled “Coming Together,” debuts tonight on national cable news. The video encourages everyone to be mindful that all calories count in managing your weight, including those in Coca-Cola products and in all foods and beverages. Its purpose is to highlight some of the specifics behind the company’s ongoing commitment to deliver more beverage choices, including low- and no-calorie options, and to clearly communicate the calorie content of all its products.
A second spot, called “Be OK,” will debut on American Idol on Wednesday, Jan. 16. “Be OK” makes it perfectly clear right up front that a can of Coca-Cola has 140 calories. This spot also encourages people to have some fun burning those calories off.
“We are committed to bring people together to help fight obesity,” said Stuart Kronauge, general manager, sparkling beverages, Coca-Cola North America, in a prepared statement. “This is about the health and happiness of everyone who buys our products and wants great-tasting beverages, choice and information. The Coca-Cola Co. has an important role in this fight. Together, with willing partners, we will succeed.”
In addition to the new advertising, Coca-Cola is already helping support and promote physical activity initiatives in local communities.
Programs:
- Coca-Cola Troops for Fitness: The Coca-Cola Foundation also will expand the program in key cities across the country in 2013. Launched in Chicago last fall, Coca-Cola Troops for Fitness taps returning military veterans to teach military-style fitness classes like calisthenics, sit-ups, push-ups, pull-ups and other fitness and nutritional techniques to families in communities most in need of wellness services.
- America Is Your Park: For the third year, Coca-Cola issued a call-to-action to Americans to go outdoors and to vote for their favorite park. In collaboration with the National Park Foundation, America’s State Parks and National Recreation and Park Association, Coca-Cola has donated a $100,000 recreation grant to the winning park, as well as grants to three additional winning parks. These grants are provided to help restore, rebuild or enhance activity areas in parks where people can play and be active. Over the years, Coca-Cola has donated nearly $15 million for restoration and renovation of our country’s parks.
- Triple Play: Launched in 2005 by Boys & Girls Clubs of America (BGCA) with support from The Coca-Cola Co., Triple Play encourages kids to eat a balanced diet, become more physically active and increase their ability to engage in healthy relationships.
- School Fitness Centers & Governor’s Physical Fitness Challenge: Working with the National Foundation for Governor's Fitness Councils ® and the American College of Sports Medicine, Coca-Cola has dedicated $5 million to place 100 new fitness centers in schools across the U.S. over the next five years. The unbranded centers will feature new fitness equipment and provide more than five million workouts annually, helping communities make physical activity a priority in schools. This program has touched more than 1.4 million students since its pilot and will continue to benefit many more.
- Rails-to-Trails Conservancy: For more than 25 years, the Rails-to-Trails Conservancy has been transforming abandoned railroad corridors into trails for biking, walking and in-line skating. Over the years, Coca-Cola has donated more than $800,000 to help the conservancy and other local trail organizations plan, improve or build a nationwide network of walking and biking trails.
- ClimbsCorpTM: Launched in 2012 with support from Coca-Cola, ClimbsCorp, a program of Brigham and Women’s Hospital, is the nation’s first service corps dedicated to revolutionizing the cardiovascular health and wellness of the American public. Based on the simple principle that people need to be active to maintain better health, ClimbsCorp leverages an easy way to incorporate exercise into their daily lives – taking the stairs.
