NAMA Releases Coffee Consumer Research

The National Automatic Merchandising Association (NAMA) recently announced the availability of groundbreaking coffee research originally presented at the association’s Coffee, Tea and Water show in New Orleans.

The findings, presented by Mike Dabadie of Heart+Mind strategies, offered meeting attendees a glimpse into the future of office coffee service and offered business-building ideas. Dean Gilland, NAMA vice president, sales and service, said the presentation was well-received by CTW attendees and exhibitors.

“The information Mike shared is invaluable for coffee operators of any size and anyone interested in growing their coffee business,” Gilland said. “Making the findings and data available to the industry is a priority for NAMA. The office coffee service industry is evolving rapidly and NAMA will be there to provide game-changing research to help our members achieve new levels of success.”

Dabadie’s research focuses on seven key points: opportunities to increase consumption; increasing single serve systems; expanding the benefits of coffee service; raising expectations of coffee service; relationships and professionalism; and leveraging water and sustainability. Dabadie also shares a number of eye-opening statistics; for example, many attendees were surprised to learn that nearly half of employees would increase coffee consumption if espressos, lattes or other products were available.

The research is available for purchase at www.vending.org. NAMA is also able to customize the information and compare it to an operator's business for an additional charge. Questions can be directed to Dean Gilland at dgilland@vending.org  or 312-346-0370 ext 262.

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