The Midwest-based coffee roaster, Paramount Coffee, is unveiling a new line of packaging based on the familiar "Hello my name is" stickers at the 2013 Winter Fancy Food Show.
The Hello Coffee images will debut at the National Association for the Specialty Food Trade’s winter food show in San Francisco, Calif. Jan. 20 to 22, 2013. Images of blends, such as “Jamaican Me Crazy,” a cognac and caramel flavored delight, and “Hawaiian Hazelnut,” a tropical coconut flavor blended with hazelnut, will be featured at the Paramount booth during the show.
Show attendees will be able to sample coffee varieties, such as Joe’s “Tall, Dark and Handsome” and “A.M., the coffee for tired people.”
Paramount Coffee, one of the Midwest’s largest roasters, is in its 77th year of roasting and distributing coffee. It serves retail, institutional, private label and direct-to-consumer markets.