Aquafina® And “Project Runway” Launch Consumer Design Competition Using Facebook

Aquafina and “Project Runway” have teamed up to launch the “Aquafina Pure Challenge,” a competition that invites consumers, including aspiring designers, to celebrate the pure essence of who they are by submitting an original Aquafina-inspired design.

Now through Jan. 8, 2013, contestants can submit a sketch, drawing or photograph of an original fashion design on Aquafina’s Facebook page at Facebook.com/Aquafina.Ten semi-finalists will be selected from this pool of entries and between January 11 and January 20. Aquafina’s Facebook fans will vote to narrow it down to four finalists. The four finalists will receive a trip to New York City, where they will compete in a live one-hour competition on February 6 in conjunction with the “Project Runway” finale during Fashion Week. In addition to gaining recognition among the esteemed “Project Runway” community, the Grand Prize winner will be awarded a $5,000 cash prize and a year’s worth of Aquafina.

“We are excited to collaborate with one of the most iconic fashion television shows to provide our consumers with an opportunity to showcase their individuality and passions,” said Galit Cann, marketing director, Aquafina, in a prepared statement. “We look forward to receiving the creative design submissions and seeing how Aquafina’s commitment to purity translates into fashion.”

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