Marley Coffee announced that it has distributed over 500,000 Marley Coffee Real Cups™ within its first month of distributing its single serve product. Marley Coffee's Real Cups, which are compatible with most of Keurig's branded single serve k-cup machines, are now available both in the U.S. and Canada and represents the fastest moving product in the company's history.
"The response to our Real Cups has been overwhelming both from a consumer review and distributor satisfaction perspective," says Rohan Marley, chairman and founder of Marley Coffee, in a prepared statement. "Talkin' Blues – our 100 percent Jamaican Blue Mountain Real Cups, with beans that come directly from our Marley Family estate in Jamaica, has been the top selling item that's being reordered right now. My objective has always been to move JBM from being a niche item within the coffee industry to something that can be enjoyed ubiquitously by all people. We thought it would take time for this to happen, but distribution has exceeded my expectations."
Distribution initially started in Canada with an anchor retailer in the West alongside a number of Office Coffee Service/Breakroom companies throughout Canada.
The U.S. followed quickly in the same pattern as Canada. OCS/Breakroom and online operators throughout the country have picked up Real Cups with key national grocery retailers in the distribution queue. Additionally, redistributors have started coming on board, according to the release.
"A large part of my coffee experience has been in the single serve category, so I know the opportunities in this channel," says Brent Toevs, CEO of Marley Coffee. "At NCS&V, we had exclusively represented all of Timothy's K-cup business for many years before it was bought. Out of the gate, our growth for Marley Real Cups is exceeding that growth."
"The key difference in what we did before with Timothy's, and why we believe we'll be even more successful with Marley Coffee is our distribution strategy. We are selling Real Cups to both retailers and distributors. Many people have been limited by access to the single serve market and we want to make sure our product is available to anyone to purchase. Our goal is to build relationships with everyone without restrictions. We won't depend on lengthy contracts that could possibly limit our customer's opportunity to leverage our products for success. We want our customers to buy from us because they want to and know that we really value their business and the opportunity to be successful because of them."