Seattle’s Best Coffee, part of Starbucks Corp. unveiled a new small footprint drive-thru and walk-up only store built for speed. Standing at less than 600-square-feet, which is 65 percent smaller than its previous store, the mini store represents a completely transformed retail strategy for the brand. With this new concept, Seattle’s Best Coffee said it is appealing to a large and growing audience of customers who are increasingly getting their coffee on-the-go.
“Customers are demanding better coffee everywhere they go and we believe we’ve cracked the code on how to deliver a premium cup of coffee in the fast lane at just the right price,” said Jim McDermet, senior vice president and general manager, Seattle’s Best Coffee, in a prepared statement. “We have completely overhauled our store concept both inside and out. Our drive-thru store features a new menu of affordable, delicious, car-friendly beverages and food for customers who need a one-stop destination without any compromises, any time of the day.”