Dunkin Donuts Develops Mobile Offers App For Retail

Dunkin' Donuts updated the Dunkin' App, the brand's mobile application for payment and gifting, now enabling users to receive mobile offers, which are for special discounts and promotional offers on Dunkin' Donuts food and beverages. Consumers who download, or update, the Dunkin' App to their iPhone or Android smartphone can get mobile offers via a new "My Offers" tab, where they can receive exclusive, geo-targeted regional offers for coffee and other menu items, such as breakfast sandwiches, redeemable at certain participating local Dunkin' Donuts restaurants. The offers are redeemed by showing a QR code at the point of purchase.

Some markets will make Dunkin' Donuts mobile offers available immediately, while others will launch later this year or in early 2013.