The Hain Celestial Group, Inc. announced that it has entered into a letter of intent to acquire lifestyle brand BluePrint™, a nationally recognized leader in the raw juice category based in New York City.
BluePrint is a marketer and manufacturer of raw, organic cold-pressed fruit and vegetable juices including BluePrintCleanse, a raw juice cleanse program designed to detoxify the body; BluePrintJuice, a line of juices; and BluePrintBar, a raw fruit and nut bar. The founding management team of Zoe Sakoutis and Erica Huss will continue to manage all aspects of BluePrint reporting to John Carroll, chief executive officer, Hain Celestial U.S.
"We are pleased to be expanding into the juice category with BluePrint, an innovative leader. We look forward to working with Zoe, Erica, Jim DePietro, BluePrint's Chief Operating Officer and the entire BluePrint team and to expand BluePrint into a global business," said Irwin D. Simon, founder, president and chief executive officer of Hain Celestial, in a prepared statement.
The acquisition, which is expected to close by the end of calendar year 2012, is expected to be accretive to Hain Celestial's earnings in fiscal year 2013. Details of the transaction were not disclosed.