Green Mountain Coffee Roasters, Inc. (GMCR) and Dr Pepper Snapple Group (DPS) announced that the companies have reached an agreement to offer Snapple® premium iced teas in K-Cup® and Vue® packs for Keurig® single cup brewing systems.
Snapple K-Cup pack iced teas will be offered in a variety of at home and away from home channels for Keurig brewer consumers in the United States and Canada in Spring 2013, with Vue packs to follow. The new beverages will join the current Brew Over Ice collection, a line specially crafted to brew iced beverages with any Keurig brewing system, making it easy and convenient to get a refreshing iced beverage at home or in the office.
"We're happy to welcome Snapple to our family of Keurig brewed iced beverages – a leader in the premium ready-to-drink tea category," says Lawrence J. Blanford, GMCR president and CEO, in a prepared statement. "The world's most popular beverage brands continue to see value in aligning with our Keurig single cup brewing systems and, in turn, further our effort to offer unsurpassed choice to meet a broad range of consumer taste preferences for every beverage occasion. With the addition of Snapple to our family of valued partners and brands, we're thrilled to make available an even wider selection of well-known, quality brew over ice beverages to choose and enjoy at the touch of a button."
"We are always looking for innovative new ways to bring our great brands to our consumers, and we think the Keurig brewing system will do exactly that with Snapple," said Regan Ebert, senior vice president, brand marketing at DPS, in a prepared statement. "Through our relationship with GMCR, we're making Snapple teas available in an exciting new format that will introduce us to new occasions and bring new fans to the Snapple trademark."