Number Of Americans Choosing Natural/Organic Food On The Rise

Whole Foods Market's fifth annual "Food Shopping Trend Tracker Survey" says an increasing number of U.S. consumers are choosing natural and/or organic foods, according to Progressive Grocer.  The survey said that nearly three out of four Americans (73 percent) don't want to compromise on the quality of the food they buy regardless of current food prices. The research also revealed that seventy-one percent prefer natural and organic over conventional foods if the prices are comparable, with 27 percent of shoppers devoting more than a quarter of their grocery dollars to these types of products, up 35 percent from four years ago. Full article.