The Specialty Coffee Association of America's (SCAA) 25th Annual Exposition & Symposium will be held in Boston, Mass. April 11-14, 2013. At the annual Exposition, thousands of coffee professionals from more than 75 countries will converge at the Boston Convention & Exhibition Center to focus on specialty coffee, learn about the latest innovational trends and products in the coffee marketplace, and engage with fellow industry professionals for the ultimate purpose of delivering a better experience for coffee consumers. At the SCAA's 5th annual Symposium, held immediately prior to the Exposition, April 10-11, executives and coffee professionals from around the world will convene to discuss and collectively address possibilities for the future of specialty coffee. For more information on The Event, visit www.scaaevent.org.
Last year's Event welcomed nearly 10,000 coffee professionals and a show floor featuring more than 750 exhibitor booths representing all things specialty coffee and tea, including: green and roasted specialty coffee, espresso machines and grinders, roasting equipment, brewing machines, coffee drinks and mixes, flavorings and syrups, chocolate and cocoa products, baked goods, and much more. Green Mountain Coffee Roasters, Inc. (GMCR) is the Official Host Sponsor for the 2013 event. "We are excited to support SCAA's 2013 Expo as it comes to a region where we have deep roots," said Lawrence J. Blanford, President and CEO, GMCR, in a prepared statement. "Our involvement with SCAA over the years has been highly rewarding. Our sponsorship is a way we can express our thanks to our industry peers and to the valued producers in our supply chain. We look forward to the 2013 Expo and the chance to work together to tackle the issues challenging our industry and toward identifying opportunities for future growth in specialty coffee."
The SCAA will also welcome El Salvador as the Official 2013 Portrait Country. The Portrait Country plays a pivotal role in the overall theme of the show; they not only introduce attendees to the coffees of their homeland, they also present a significant cultural component to the show in the form of entertainment, presentations and local gatherings. Attendees wishing to expand their skill set and learn from credentialed SCAA Lead Instructors can register for Skill Building Workshops (SBW) which are integral to the SCAA Professional Development Program. These hands-on courses focus on coffee preparation, taught according to SCAA standards and protocols, and include grading and evaluation, coffee business, roasting, coffee science and technology.
Other activities at The event include several annual competitions: the United States Barista Championship (USBC) celebrating its 10th anniversary, US Brewers Cup, US Cup Tasters Championship and the Roasters Guild Roasters Choice Competition. Top-tier baristas, roasters, coffee cuppers, and producers from around the world will compete for the coveted titles. Additional events include the Rainforest Alliance and International Women in Coffee breakfasts as well as award receptions recognizing industry excellence such as the Best New Product & Sustainability Awards, among others.