Campbell Targets Digital Marketing And Social Media

Campbell Soup Co.'s first digital marketing and social-media director Adam Kmiec is on a mission to transform the digital culture at the 143-year-old food marketer in order to compete with other manufacturers already there, according to Ad Age. Campbell is increasing its digital budget over 40 percent, even while it trims other marketing expenses. Nestle and Kraft Foods have already hired digital marketing and social media executives. Full article.